Cultural Branding. Verona, a case study.
…(published on January 20, 2023 in L’Arena: https://www.larena.it/territorio-veronese/citta/musei-verona-calo-visitatori-1.9845953), we notice that, right after the Arena, Juliet’s House discards the Castelvecchio Museum by a wide margin. For those who are passionate…
Cultural Branding. Verona, a case study. Read More »